Author Archives: kentang123

The Next Steps to Build Your Network

You’ve come home from the conference with a stack of business cards from people whom you have met. Now what? Don’t let them sit on the corner of your desk until next year. It’s time to start developing and building relationships with newly added members to your network. A quick “Nice to have met you” or “It was great to see you again” e-mail gets you started in the right direction with developing a relationship with your contact.

The next step involves shifting your focus on giving. What do the people in your network need? Information? Connections? If you give something to somebody, they will generally give you more than what you gave him/her according to the Law of Reciprocity. Giving first positions you as a resource.

What do you have to give? Try the 4 I’s : Information, Introductions, Invitations, and Interaction.

Information – Share relevant or helpful information to one person in your network each day. You might have read an article or blog post that might be pertinent to that person’s work. Sharing useful information is one of the easiest ways to let a colleague know you are thinking of her. This may lead to a deeper conversation about the topic you just sent to her and allows for an opportunity to advance the relationship.

Introductions – Introduce two people in your group who don’t know each other yet have a common interest (could be a professional interest or personal interest). If you are not comfortable making the introduction, ask each individual if they would like to be introduced. Chances are they would, since many are looking to meet others with common interests and expand their own networks.

Invitations – If you are sponsoring an event/webinar or going to an event that you think a colleague would enjoy, invite him or her – especially if the event is relevant to their business or industry. Make it a win-win where your colleague can gain new knowledge or contacts through you.

Interactions – Recognize birthdays and other special days of members in your network with a card, e-mail or phone call. Social media sites such as LinkedIn and Facebook make it easy to reach out, and a small gesture of kindness will go a long way to nurture your network.

You say you don’t have time to connect? If you are just reaching out to 1 person a day, it should only take 10-15 minutes. And over time, if you invest in your network, you will see your network flourish. You will experience better relationships, and you will stay top of mind to the people who are important to you in achieving your goals.

Only the top 1% of all people take the next step to grow their network and make a connection – are you part of that 1%?

Data security: Crucial for all businesses

Data’, this small word has a lot of significance. The data of any company is one of the most important valuables of the company. The data of any company includes the information of the company, its employees, the complete business, mission, vision and goals, past projects, history, future plans, information about clients, projects, deals and payment information, to name a few.

The loss of data can create huge problems for the company, owner as well as employees. Some data is confidential, while some is not; the data is important and one cannot afford to lose it irrespective of the status of its confidentiality. The IT security companies help the businesses to keep their data secured.
Those companies help to protect your data and save it from getting corrupted or deleted. Also, they save it from being stolen. Even if it the data gets lost, they provide the disaster recovery services to get it back. So, it is advisable to hire a reliable and reputed IT Security Company that helps you to keep your valuable data safe and secured.

There are many companies that provide the IT services in Reading and other areas of the U.K. Those services include communication, customer support, data security and equipment repairing to name a few. The security measures include:

• Implementing strong passwords for the email accounts as well as the folders that have important information is the basic necessity. The strong passwords of more than 8 characters that includes alphabets, numbers and symbols; lowercase as well as uppercase is hard to crack.
• Installing the reliable antivirus is one of the most obvious things.
• Securing the mail accounts and folders are not sufficient; it is advisable to secure laptops and mobile phones.
• Take the backups regularly.

Now that you know about the security measures, you must be wondering why it is so much important. Well, there are several reasons for giving it so much importance out of which here are some of the most important ones:

• Though it is one of the most obvious reason, but most of the people forget it that the valuable information is the most important asset of any business. So, it is essential to keep it safe.
• Another reason to protect it is to stay ahead of the competitors and stand out the crowd. If your competitors know about your confidential projects, it is a serious disadvantage.
• It improves your reputation and your clients start respecting and trusting you more for keeping their information protected with you. So, this way you are showing the care for your clients.
• Taking security measures will protect your data getting lost, so you will save your time as well as money that you would have spent in recovering it. So, it helps you to reduce the cost of development as well save your time.
• Two of the most important benefits are the improved software interoperability and meeting current standards. Also, this is the way you expand your business in the new markets.

3 Ways to Gain Followers on Instagram and Make Benefits in Business

Instagram is one of the fast growing Social media. People use this platform to get popular and make their products too popular. There is a special skill which increases the number of a follower. You have to structure your account accordingly in order to get more followers on Instagram.

Instagram is one of the most followed social media of the day. There are millions of active user of Instagram. People share photos and videos in this social media. This is one of the most effective tools for social media marketing.

People search in the search engine about How to Gain Thousands of Followers on Instagram? Here are the points that can help you make popular in the Instagram;

– Start liking the images and the videos of the users you are following. This is one of the best ways to get followers. By liking the photos and videos one can easily get followers.

– Start commenting on the post of the other users and see you will get many following requests.

– You can upload your pictures or videos in Instagram caption your post with funky lines, attractive words. Though this social media is all about pictures and videos, one must use the limited words in such a fashion that people get attracted towards your posts.

– You must be active in Instagram. You have to post regularly but not too often. Your post must give knowledge to people that you are active at Instagram, but you should not post that must which would get the people irritated.

– You may take the coolest picture but if you post them at the wrong time of the day your post won’t get likes and comments. You may visit the Internet to find out the appropriate time or the time when the maximum number of users are online at Instagram.

– You must give the shoot out. Shootout is a technique which is done to deliberately seek the attention by mentioning the name of the person in a post and ask your own followers to follow them.

– Make sure you have a particular theme for your account. Most of the accounts that are followed have a particular theme which they work on.

– The user name that you have chosen must be nice and always remember to put on an attractive display picture.

– Completely fill in the bio section. Let the people know you are well. This attracts lots of followers to the account.

– Find friends to follow. Especially those friends who are quite famous so that you can also get an exposure to a larger audience.

– Always remember to sync your account with the other social media. By doing so, you are letting your friends know your presence at Instagram.

– Always keep In the mind of using relevant tags and meaningful tags. The tags that are very common. So that while searching with the hash tags option you will also be visible to people.

Instagram is a very nice place to get the popularity. This is also now being used as one of the most effective tools that is used to do online promotion and marketing. If people get the skill of attracting more people to their account then they will be really successful in marketing their products.

Top 5 Email Marketing Strategies

Email marketing is one of the best ways to make money. In this article we want to offer a few of the top email marketing strategies for you to consider. Utilizing as many of these as possible will help you make money at home and become better at marketing by email.

1. Hire someone. Do not let your lack of knowledge stop you from getting started with email marketing. You can hire an article writing service to help you with your autoresponder messages.

You could go to and find someone to set your email campaign. You can even go to discussion forums, such as the Warrior Forum, and find people to do things for you including email marketing.

2. What is your theme? Having a well-organized theme to present your email messages is a good way to get started.

Put a little thought into the emails you are going to be sending out your list. You can pre-program these to go out over a period of time. Following a specific theme makes more sense to your readers.

3. Build trust. Many Internet marketers miss this important aspect of email marketing.

The way you build trust is by offering useful information without asking anything in return. This means that initially are not going to be selling anything to your subscribers.

You are going to provide helpful information they appreciate receiving from you. You will have to gauge in your own niche how long you’re going to offer information before you start asking for something back.

4. Sell. A common question I see in discussion forums is how often you should sell things to your list.

Personally I see no advantage to having a list of people if they are not going to eventually become a customer. If people unsubscribe from your list because you try to sell them something you probably don’t want them on your list anyway.

If you have taken the time to offer useful information, and build trust, then it’s okay to send out emails asking them to buy something from you. If you represent quality products and programs you should be proud to let people know about them anyway.

5. Publish an ezine. I’m always amazed when I come across an ezine that has been around for 10 or 15 years and has a very solid subscriber base.

I’m not amazed that this is happening, but rather I’m amazed that more people don’t utilize his strategy. If you publish a real email newsletter on a regular basis this is a great way to do email marketing.

These are 5 top email marketing strategies myself and other Internet marketers use. Join us and see if you can make more money with your Internet business using email marketing.

Tips for effective web design

Web design is not simply about adding images and words to a homepage- it’s about implementing clever designs which incorporate strategy, structure, visual impact, usability and conversion elements. In this article, we look at some elements which one needs to look for in effective web design.

Usability is probably the most important element of effective web design, as nobody wants to navigate a web page which isn’t easy to use and does not help the user to find information. When one enters a website, they are there for a purpose, and that purpose is to find information, contact the company or perhaps purchase a product. If the design of your website does not make this process simple, then users are going to look elsewhere.

Establish your website’s goals:
Well-designed websites need to be focused around specific goals. This means that you need to think about what the aim of your website is, and it needs to be easy for users to perform the action which they want to take. For example, think about including a contact form for information pages, and allow resources to be easily downloadable. Users will get frustrated if results don’t happen fast enough.

Visual Hierarchy:
Certain parts of your website are more important than others, so you need to get these parts more attention by means of visual hierarchy. You should rank elements on your website based on your business objective. More important information such as calls to action and business propositions would usually come first, while other less important information won’t be as visually prominent.

Effective writing:
Effective web design is also about incorporating effective writing which is adjusted towards users’ preferences and browsing habits. Rather than using promotional writing which is long and exaggerated, get straight to the point and use images along with your text to illustrate your message. You should also use headers to break up content so that it’s easier to read. Use language on your website which is easy to understand and keeps users hooked. As mentioned before, users don’t want to spend time searching for information on your website. They want the process to be swift and easy.

A good website should have an impact on visitors, meaning that it incorporates clear images, uses colour smartly, and fonts which are easy to read. Always think from the user’s perspective as this will help you decide whether this is a website which you would want to visit and share.

tips 10 seo terms you should know about



The Top 10 Technical SEO Ranking Factors

Not all search engine optimization is keyword
research and link building.

The technical aspects of your website, from the structure of your content, down to the cold hard code, are as important, or even more important, than building links and keyword optimization. If your site isn’t search engine friendly, or doesn’t adhere to Google’s Webmaster Guidelines, then it will be continually penalized, and will never rank to it’s full potential.

According to Moz’s 2015 Ranking Factors Study, these are the top 10 technical SEO ranking factors in order of importance.

Hreflang Declaration
The hreflang declaration tag (seen as rel=”alternate” hreflang=”x” in HTML code) is an html tag that tells Google what language your site is written in. It is used to signal to search engines which version of a page to look for, depending on the location and language of the searcher. For example, if you have an English and a Spanish version of a page, and the prospect is searching from a Spanish speaking country, Google will choose the page with the hreflang= “es” (Spanish) over the the page tagged hreflang= “en”, as the tag helps Google infer which version is more appropriate.

This is what the snippet looks like for an English site in the Unites States:

Number of Internal Links
Internal links, or links from one page on your site to another page within your site, are important for SEO for several reasons. First, they allow you to pass on authority from your highest authority pages to your lower authority ones. Second, they provide more paths through which Google can crawl your site. The more links from your main pages to your sub-pages, the easier it is for Google to discover these deeper pages and index them.

Use this internal link to check out our blog on backlink tools.

URL Structure
URLs should be kept simple: short, and hyphen free. That’s what Google wants, as long URLs with excessive use of hyphens have proven to perform worse than short and easy URL’s. This makes sense, as Google continues to stress user friendliness and the user experience, and having a short and easy to remember URL fits that criteria.

Link to Content Ratio
Google likes content, we know this. They also hate link spam, we know that too. Which is why it makes sense that if you have a ton of links on your site but not much content, Google will think you’re trying to pull some kind of link scheme and de-rank you. That’s why it’s good to keep the link to content ratio low, to make sure you’re not raising and red flags.

Code to Content Ratio
As with the link to content ratio, the code to content ratio is best kept low. Lots of code paired with little content again will raise spam flags with Google, as it makes the seem as though the site isn’t being used. The excess code can also greatly hinder your page speed, which also negatively affects your rank.

Google Analytics Tracking Code
According to the study by Moz, websites with a Google tracking code installed performed better than those without. Perhaps this is a signal to Google that the website is run by a webmaster who is actively involved in monitoring it, and therefore likely to be more trustworthy.

For those of your who don’t know, this is what the Google Analytics Tracking code looks like in HTML.

var _gaq = _gaq || [];
_gaq.push([‘_setAccount’, ‘UA-1337H@X0R-1’]);

(function() {
var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘’;
var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);

Robots.txt are important as they tell search engine spiders like Googlebot how they should interact with the pages and files of your web site. If there are pages, files, or images that you do not want Google to index, you can block them with the robots.txt. Without a robots.txt, Google will indiscriminately index everything on your site.

Secure websites, or websites with SSL Security Certificates, are shown to do slightly better in the SERP’s. This is likely a signal to Google that your site is safe, secure, and real. Once again, the better the user experience, the better you will rank.

XML Sitemap
A sitemap is essentially a map of the pages on your site. This map contains metadata and information about the organization and content of your site. Googlebot and other search engine web crawlers use sitemaps as a guide to more intelligently crawl your site. Having a sitemap can help your pages get indexed, and allows you to highlight content that you want search engines to crawl. Markup
Schema markup is a way to change the appearance of the meta information presented about your site in the search engine pages. By using a markup, the meta description under your search engine listing can be modified to present information like reviews, employee profiles, etc. Having proper schema markup for certain information can even land your content in the Google answer box, which is a guaranteed way to drive traffic to your site.

So, if you’re trying to rank your site up and aren’t seeing much success, these elements may be holding you back, as they are essential to earning Google’s trust. Keep your site content oriented, user friendly, and easily able to be crawled by the Googlebot, while simultaneously ensuring your site is search engine friendly.

The increasing use of internet in the modern era

Two things concerning the internet are no secret in today’s world: That the use of internet has been increasing since its introduction to the public in the early 90’s and that it has become the standard for business and personal use in recent years. There are literally more than a hundred statistics out there and several different sites that post these statistics. There are two sets of statistics in particular that I would like to comment on (1):

1) In Africa, 4.5 million people accessed the internet in 2000, but that number jumped significantly to over 300 million in 2014 which is almost a 7000 percent increase. The Middle East also saw a significant increase from 3 million in 2000 to 113 million in 2014. This is over a 1000 percent increase in a 14 year span.

2) North America has almost 90% of their population accessing the internet while Europe has more than half of their population using the internet.

Africa and the Middle East are considered more traditional areas that do not necessarily have the advances in technology that North America and Europe do given the small number of internet users upon in those areas in 2000. It is also commonplace to believe that such traditional areas may not embrace use of the internet given the controversial content located on the internet and how it may conflict with the local beliefs and customs.

The significant rise of internet use in Africa and the Middle East illustrates that the internet can touch and spread over the most traditional of areas over time and at such a fast pace. It could also illustrate that certain local cultures are willing to move towards a more moderate stance and allow internet use. It is not unfeasible to believe that one day, remote villages and more conservative areas may have access to the internet based on the rising numbers.

When the internet was made available to the public in North America in the mid 1990’s, it was considered a premium service that a lot of people did not have. Very few people used their e-mail address as contact information and brick and mortar stores were still the primary means to purchase items. Even though websites such as Yahoo, Amazon, and eBay got their start in the 1990’s, they did not become prominent sites until the start of the next decade.

But as the statistics illustrate with close to 90 percent of North Americans using the internet, a lot has changed. Nearly every household has access to the internet, the e-mail address has become the standard method of communication between parties, and e-commerce websites have accounted for a significant percentage of purchases as opposed to merchant stores. I do a lot of my shopping on Amazon, where I can find many items I could not find in local stores. Thus, the internet is the way of life and the way to do business in North America and may one day become a way of life all over the world.

Thus, it becomes important for every business to incorporate the internet into their daily use whether it be getting a website, mobile website, or mobile app since the use of internet has spread to mobile phones as well.

15 Tips to design a selling ecommerce website

Designing your ecommerce website is not only about making it attractive. What actually matters the most is the shopping experience given to the visitors. Having the best products or the best deals in the market isn’t enough to see your sales increase. If visitors find the navigation of your website complicated, they will look elsewhere for their needs.

Here are 15 tips to design an eCommerce website that sells.

Make the website mobile friendly: More and more internet users are browsing the net from their mobile phones. If your website isn’t mobile friendly, the navigation will be very baffling which will force visitors to leave your online store.

Include social media links: Social media is the new customer service tool. Nowadays, many internet users rely on social networks to get more information about the services and products. So make your social network accounts reachable from your website. Do so by allocating a visible corner for your social media links without monopolizing the pages.

Let your customers contact you easily: Your contact form or contact information must always be visible to your visitors. The best way to accomplish this is to insert a link to the contact form or all your contact information on each page of your website. You can also add a live chat section that allows visitors to get in direct contact with your representatives for additional information.

Let your visitors know where they are: Use Breadcrumb to simplify the navigation of your site indicating to your visitors their locations on your site. This navigation system lets them understand the structure of the page they reached.

Place the search bar in sight: If you are selling a wide range of products or services, a search bar would be very necessary for consumers to look for a particular item. Placing this feature in sight can invite them to conduct more searches, spending more time on your website.

Integrate a filter feature: Make it easier for visitors, who are looking for something specific, by integrating a filter feature. Consumers should be able to refine their search according to, for example, their size, their favorite color, a price range and others.

Display the prices on the catalogue page: Prices are one of the main things that should be clearly communicated about. Following this, display the prices directly on your catalogue page to refrain users from clicking on each product to check the cost.

Communicate clearly about your stock and delivery charges: After spending some time shopping on your website, it would be very frustrating to reach the checkout process and discover that some of the items purchased are out of stock. Therefore, make sure to communicate about your stock on, both, the products and catalogue pages. Also add the shipping options on every product page to avoid surprising the buyers with the delivery cost at the last stage of the purchase.

Use high-quality images: Your products’ pictures play a very important role in the decision-making of your visitors. That would be a great reason to display high-quality images that grab the visitors’ attention and interest in the products.

Insert many product variations: Your ecommerce website visitors would like to have a better view on your items. Insert more images of your products reflecting different angles, colors, sizes…etc

Add products overviews: Offer products overviews for customers who would like to quickly check the product without leaving the catalogue page. This feature can take the form of a zoom in when hovering over the picture.

Keep your products pages clear: Organize your product pages by allocating a clear display for the different information given (title, description, price…). Also, make sure that your content is understandable by using an easy-to-ready font.

Insert related items: Inspire your visitors with items related to the products they are interested in. For example, on computer pages, exhibit other items that go with it, like keyboards, tablets and others.

Leave the shopping cart visible: The shopping cart must stay visible on each page of the online store. When done selecting the products to purchase, buyers should easily find their way to the shopping cart and the checkout process. Be careful, online shoppers will not want to be sent directly to the shopping cart after adding an item.

Eliminate checkout distraction: You don’t want customers to leave the checkout process once they reach it. Therefore, eliminate all things that can create distractions like related products, latest deals and others, and keep them focused on the purchase.

How to protect your files from hackers

We use our computers to complete many tasks like banking, shopping, social media etc. As a result, our computers are loaded with private data that we sometimes store to access them later such as passwords, bank accounts and credit card details. Hence, keeping our personal data safe and secure from hackers, thieves and malware in case of a security breach or they get stolen is crucial. We don’t want identity thieves and other fraudsters stealing our personal information and selling them to other hackers, which can really damage you financially. In this article, you will learn how to encrypt your files to protect them.

The strongest protection that Windows provide to protect your private files is by using software to encrypt your data. To encrypt your files, you need software that uses encryption technology to create password protected folders or partitions. In these protected folders or partitions, you can save all your sensitive information which is impossible to crack.

Here’s the two encryption software that I chose. Folder Lock is top commercial software and AxCrypt is a free version for windows. They both are excellent at protecting sensitive data. Choose the one that suits your needs.

Folder Lock ($39.95):

With Folder Lock, you can create password protected and encrypted files, folders and drivers. It’s the most downloaded file security software on the net with more than 25 million users. It uses 256 – bit on-the-fly military grade encryption technology to protect your files, which is impossible to crack with hacking tools. Folder Lock has its own Virtual Keyboard, which prevents key-logging tools that might be installed without your knowledge and are running on your computer monitoring your every keystroke.

Folder Lock is equipped with 7 tools; Lock Files, Encrypt Files, Secure Backup, Protect USB/CD, Make Wallets, Shred Files and Clean History, making it the most comprehensive data protection suite on the net.

AxCrypt (Free):

AxCrypt is the leading open source file encryption software for windows. It uses 128-bit AES encryption technology to password protect any number of files. It gives you right-click integration with windows explorer which makes it easier to encrypt individual files, and double-click integration which makes it easier to open, edit and save protected files as it is to work with unprotected files.

AxCrypt has many additional features such as optional pass phrase cache, automatic pass phrase validation before decryption or editing, key-file generation and support, relatively light-weight, less than 1Mb download, Dynamic brute force counter measure, Integrated shredder, industry standard algorithms, data integrity verification and many more.

5 ways to success for your website

There is many ways you can make your website successful and bring in traffic, but you should have the basics done first which are important for your visitors and then you can build from there.

You want your visitors to come to your website and know exactly what your website is about and have interesting content or something that will catch the eye. Below are some of the basics you must have to start being successful online.

1. Content is king.
Having good content is very important and you need to highlight the main things you do. Your website is a selling tool and you need to write interesting content about your products and services. Your homepage should tell your visitors what your company sells and they should know it straight away.

2. Accessibility
Make sure your website is compatible with all search engines and devices, you really need a responsive website today. A responsive website will give your visitors a much better experience from a mobile device and with the large percentage of users today, it is very important to have a responsive website.

3. Testing your website.
When your website starts getting bigger, you must always test your website, you may never know when a plugin might play up or a link goes to a 404 error page if you have multiple people working on your website. So every 2 weeks or so you should test all the pages of your website and make sure it is functioning properly. Having a broken website will only scare a potential customer away.

4. Clean looking website
Simple, clean designs are a great way to go. Do not have too much going on in the website as you don’t want to confuse your visitors or make them focus on 50 flashing buttons. Make sure you have a clean design so your visitors can focus on what you sell.

5. Study your competition
Frequently look at the competition and see what they are going, see what the biggest guys in your industry are doing. There is a reason why they are successful, you may pick up a few new ideas of your own by doing so. Try and view what you do and see how you can make it a little different to others.

The above tips will help you become successful online, you need to make sure these are done well before you go onto making more changes to your website.

There is many ways you can make your website successful and bring in traffic, but you should have the basics done first which are important for your visitors and then you can build from there.

You want your visitors to come to your website and know exactly what your website is about and have interesting content or something that will catch the eye. Below are some of the basics you must have to start being successful online.

There is many ways you can make your website successful and bring in traffic, but you should have the basics done first which are important for your visitors and then you can build from there.

You want your visitors to come to your website and know exactly what your website is about and have interesting content or something that will catch the eye. Below are some of the basics you must have to start being successful online.