Designing your ecommerce website is not only about making it attractive. What actually matters the most is the shopping experience given to the visitors. Having the best products or the best deals in the market isn’t enough to see your sales increase. If visitors find the navigation of your website complicated, they will look elsewhere for their needs.
Here are 15 tips to design an eCommerce website that sells.
Make the website mobile friendly: More and more internet users are browsing the net from their mobile phones. If your website isn’t mobile friendly, the navigation will be very baffling which will force visitors to leave your online store.
Include social media links: Social media is the new customer service tool. Nowadays, many internet users rely on social networks to get more information about the services and products. So make your social network accounts reachable from your website. Do so by allocating a visible corner for your social media links without monopolizing the pages.
Let your customers contact you easily: Your contact form or contact information must always be visible to your visitors. The best way to accomplish this is to insert a link to the contact form or all your contact information on each page of your website. You can also add a live chat section that allows visitors to get in direct contact with your representatives for additional information.
Let your visitors know where they are: Use Breadcrumb to simplify the navigation of your site indicating to your visitors their locations on your site. This navigation system lets them understand the structure of the page they reached.
Place the search bar in sight: If you are selling a wide range of products or services, a search bar would be very necessary for consumers to look for a particular item. Placing this feature in sight can invite them to conduct more searches, spending more time on your website.
Integrate a filter feature: Make it easier for visitors, who are looking for something specific, by integrating a filter feature. Consumers should be able to refine their search according to, for example, their size, their favorite color, a price range and others.
Display the prices on the catalogue page: Prices are one of the main things that should be clearly communicated about. Following this, display the prices directly on your catalogue page to refrain users from clicking on each product to check the cost.
Communicate clearly about your stock and delivery charges: After spending some time shopping on your website, it would be very frustrating to reach the checkout process and discover that some of the items purchased are out of stock. Therefore, make sure to communicate about your stock on, both, the products and catalogue pages. Also add the shipping options on every product page to avoid surprising the buyers with the delivery cost at the last stage of the purchase.
Use high-quality images: Your products’ pictures play a very important role in the decision-making of your visitors. That would be a great reason to display high-quality images that grab the visitors’ attention and interest in the products.
Insert many product variations: Your ecommerce website visitors would like to have a better view on your items. Insert more images of your products reflecting different angles, colors, sizes…etc
Add products overviews: Offer products overviews for customers who would like to quickly check the product without leaving the catalogue page. This feature can take the form of a zoom in when hovering over the picture.
Keep your products pages clear: Organize your product pages by allocating a clear display for the different information given (title, description, price…). Also, make sure that your content is understandable by using an easy-to-ready font.
Insert related items: Inspire your visitors with items related to the products they are interested in. For example, on computer pages, exhibit other items that go with it, like keyboards, tablets and others.
Leave the shopping cart visible: The shopping cart must stay visible on each page of the online store. When done selecting the products to purchase, buyers should easily find their way to the shopping cart and the checkout process. Be careful, online shoppers will not want to be sent directly to the shopping cart after adding an item.
Eliminate checkout distraction: You don’t want customers to leave the checkout process once they reach it. Therefore, eliminate all things that can create distractions like related products, latest deals and others, and keep them focused on the purchase.